This project was to create a sports/gymwear brand and guidelines for those who are more into meditation and well being rather than strength building. This lead me down to developing an emblem which can be recognisable on its own when placed on clothing products and other merchendise.
The teachings of Taoism and Buddhism was a big inspiration for the CEO so I designed the emblem/mark around the famouse Yin & Yang symbole to connect with the idea of meditation and calm balance.
Along with the brand I manadged their website and social media accoutounts as I was constructing the brand untill this was handed over back to the business for them to handle themselves with an initcial collection of advertising socials for their Twitter and Facebook to get them going. This alos included a motion advert that could eb run on social media channels as well as a YouTube ad.